Hello everybody!
Due to the fact that our A-level exams are coming closer and closer I have prepared a press review about a potential topic for
our exam which is about a company profile.
I was reading an article the other day in the
online edition of “The Guardian” and it talks about the company profile of the
International Business Machines Corporation, called IBM.
I thought you might be interested because IBM
is the worldwide leading technology company for hardware, software and IT
services.
First question is, what is a company profile
and what does it consist of?
A company profile is a short description of a
company which includes the main data on the company, the company’s history, its
key figures on past, current and anticipated financial performance, the number
of its employees and members of the board of directors.
Now to the overview.
IBM is a computer, technology and IT consulting
corporation which was founded in 1911 and is now conducted by CEO Virginia
Rometty. The headquarters are located in Armonk, New York. The company
manufactures and sells computer hardware, software and infrastructure services,
ranging from mainframe computers to nanotechnology.
Basically, the article says that the revenue of
IBM amounts to 81.8 billion US Dollars and that 380,000 people are employed
worldwide.
It also says that IBM originally started in the
United States but nowadays the corporation is present globally. Even in Austria
there are seven subsidiaries, one of them is in Blumau Tower in Linz.
IBM’s company profile also includes
„environmental risks and impacts”. IBM mentions that their environmental focus
is on:
- energy conservation
- climate protection
- supply chain requirements
- material use
Other aspects which are stated in IBM’s company
profile are performance indicators like
-net income
-cash flow
-operating margin (Gewinnspanne)
-equity ratio (Eigenkapitalrate)
Regards,
Julian
